My Story

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My value is empowering brands by giving them the knowledge, tools, and support to tell their story, build their communities, and engage with their followers.

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Recent Posts


Why it is easier than ever to get sponsorship.

We currently live in a time where it’s easier than ever to get the funds to do the sport you love.


One thing that needs to be acknowledged is that its not philanropathy its a business transaction where you give value.


Previously sponsorship was about sticking a logo on your race kit and winning. It has evolved in a big way.


We live in the digital age where more and more people make decisions via the internet.  Companies need you to educate, inform, inspire and grow their audience. They need your content and help to do this.


Find products and and services you believe in, ones that you use as an athlete and in life, find companies that find in with your story, you values and your ‘why’.


 If its too hard you are doing it wrong.


You shouldn’t be selling products/services, you should be showing how you use it and why you believe in them.

Expand Your Content Team

Growing a content team is something I have been recommending for some time.

I’ve found that many brands are scratching their heads looking for content and only posting because they feel they need to post something!

How to Create Great Content

Those of you that have read my previous articles will know that I am a big believer in telling your story and showing your values.

I believe that traditional advertising is dying and people want to know what’s behind a brand, ‘the why’.



PO Box 128 Auckland,
New Zealand

+64 (0) 219 50119


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