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My value is empowering brands by giving them the knowledge, tools, and support to tell their story, build their communities, and engage with their followers.

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What I have learnt during COVID/Lockdown as a business and as an individual.

That businesses/individuals that can adapt and improvise the fastest will be in the best position going forward.

To appreciate what I have, not what I don’t have or what I have lost.

To accept that I have no control over everything in my life 'control the controllables’.

That it's okay to have down time to take in negative changes before recalculating a path forward.

That businesses that are clear and upfront with their customers will do better than those that aren't eg event deliverers should have a transparent event delivery and refund policy for all levels.

To avoid too much COVID media. It will make anyone go insane.

That I need less than I have - buy what I need not what I want.

To understand that others will have different opinions and that's okay.

To take time for reflective practise when so many changes are happening.

To be kind to others even if they aren’t - everyone deals with situations in their own way.

To 'do it now' and take advantage of opportunities that arise when you can, you never know whats around the corner.

That COVID has escalated many trends that were happening or going to happen anyway.

To expect the unexpected but definitely be prepared to change.

Do you ever feel like you need to do a post just to stay in front of your followers?

There is a much better way...

Reduce the clutter of too many posts giving effect content the space to grow and invest that time in commenting and engaging in the conversations on your followers accounts.

You need to get involved in the conversation around your industry to expand your community. Talking about what you are doing too much will turn followers off.

I recommend to my clients making this a scheduled regular task that will bring better returns even if it means less posting from your account.

Need help with social media strategy, creation or delivery? I can work on an advisory, campaign, strategy only or full delivery basis. Get in touch for a chat.

Are you getting the most out of Facebook/Instagram Live?

Getting the most out of Facebook/Instagram Live is as much about what you do before and after the live broadcast as during it that counts.

Consider;

  • What you want to achieve?
  • What is your main message you what to deliver?
  • Have a list of topics that you want to include?
  • How will the sound quality be?
  • How is the internet connection?

Post that you are going live (maybe a couple of days before) saying what the posts main message will be, list topics and ask for questions.

Explore who in your network/community should be tagged in as its relevant to them or they are part of the post? Add anyone who asks questions if possible.

Consider Cross Posting onto multiple Pages.

Create the text (ready to cut and paste) that you want to add to the post including those that you want to tag in as well as the #’s you want to use.

Do you know the platform and how it displays and how to access it? Instagram is in a portrait format and is accessible via stories where as Facebook is in a landscape format and available from creation of a post.

Have you considered bringing another person/brand into the live broadcast as a guest? It makes the post more conversational and less of a presentation.

Facebook and Instagram prioritise content that’s driving conversation and meaningful interactions between people. How can you make this happen?

Have you considered Facebook/s Live Producer? It makes it easier for you and sets out some great procedures. https://www.facebook.com/live/producer

Lastly once you have done the post, who can you share it with, how can you stimulate further discussions and engagement on it?

ScottieT offer social media strategy and support with packages starting from $780 + GST NZD with monthly catchups.

Get in touch to chat through what you'd like to achieve. I specialise in swim, bike, run clients but have a diverse range of clients.

Contact

Contact

PO Box 34671 Birkenhead, Auckland 0746

+64 (0) 219 50119

#ScottieTPhoto

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