Over time as a photographer
Living overseas I worked at The Royal College of Surgeons of England as a Knowledge Manager. Whilst working in that role I was also photographing some of the largest sporting and music events in the world.
In 2011 I returned home to New Zealand and setup my full time business as a photographer and moved towards specialising in ANYTHING in Swim, Bike or Run.
Over time I recognised that with the growth of social media, businesses not only needed great digital content, but also the strategy on how to use it.
I studied brand development and social media trends closely and I firmly believe in the concept of telling your story, showing your values and building your community.
I also believe that there are too many examples of sponsorship that aren't working as the athlete and business aren't getting true value out of the opportunity as they don't understand how.
What I stand for;
I am an accredited member of International Sports Press Association (AIPS) via New Zealand Sports Journalist Association (NZSJA).
I also take on live music assignments and weddings on the odd occasion but this is outside of my normal work.